Post both prices
Shelf tags, cooler stickers, and counter signs show the card price and the cash price. We help you set up signage before Dual Pricing goes live.
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Dual Pricing
Nationwide
Dual Pricing for gas stations and convenience stores: $0 card processing
With Empire Dual Pricing, your gas station or c-store pays $0 to accept cards: no processing cost and no monthly fee. Customers see a card price and a cash price before they pay. We set it up the compliant way for your state and serve brick-and-mortar businesses nationwide.
How it works for your shop
Your customers already know cash and credit prices. Dual Pricing brings the same idea to your pumps and your counter.
Ring it the same way
Your terminal or POS charges the posted card price for cards and the cash price for cash. Beer, snacks, tobacco, and grab-and-go all work the same way.
Pumps and counter
We handle the pumps and the counter. We'll confirm your pump setup on a quick call.
Dual Pricing: $0 processing cost and no monthly fee for your business. Prefer a traditional rate? Interchange-plus at 0.20% + 5¢ per transaction.
Want one screen for the whole counter? Our Retail POS covers c-store departments, cigarettes, beer, and more.
Questions from owners
More answers on our Dual Pricing FAQ.
Can a convenience store use Dual Pricing?
Yes. Dual pricing and cash discount rules vary by state, and we set it up the compliant way for each one. The key is that both prices are posted before checkout and the register total matches the posted price. This is general information, not legal advice.
What does Dual Pricing cost my store?
$0. Empire Dual Pricing has no processing cost and no monthly fee for the merchant. If you'd rather not run Dual Pricing, we offer interchange-plus at 0.20% + 5¢ per transaction.
Does Dual Pricing work at the pumps too?
Yes. We handle the pumps and the counter. We'll confirm your pump setup on a quick call. Inside, beer, snacks, tobacco, and grab-and-go all show a card price and a cash price, and your terminal or POS charges the posted price.
Is there a free terminal?
Yes. Free terminal.
How do I get started?
Call (888) 991-7729, or leave your name and number in the form on this page and we'll call you back. A quick call is all it takes to get started.
Get a free call back
Leave your name and number and we'll call you to explain how Dual Pricing works for your business. It takes about 5 minutes, there's nothing to send beforehand, and if you'd like, we'll compare your current statement when we talk.